Today we’d like to introduce you to Andrew Kozlovski.
Andrew, please share your story with us. How did you get to where you are today?
The story starts when I was a freshman in college, I saw how bad the use of Adderall (a prescribed medication for people with ADHD) was among college campuses. When finals would come around, when essays were due everyone was talking about the drug, so out of curiosity at what is was I went to a doctor to see if I could get a prescription because who wouldn’t want more focus? After speaking to them they said only people with ADHD can get this which is when I realized almost all students taking the drug are not prescribed it, so my next thought was to just buy a natural alternative, I was an All-American swimmer in high school so I knew there were nutrients and vitamins that could supplement almost anything you want. There was not a single main stream solution to cognitive enhancement, there were a few but they were so hard to find, they website made the product look sketchy and they had almost no social media following or presence to legitimize the brands, I took my idea and went to scientists in an FDA approved laboratory in Georgia and came out with a cognitive enhancing supplement with 9 targeting ingredients. I took it for 2 months and knew this product worked and would have a major impact on thousands of college students lives. I then knew ALL of college students attention was on Instagram, and I knew if I could pop in that feed every single college student would at least know that there is an alternative solution to the drug being abused. So for three month I ripped apart Instagram figuring out how to grow on the platform and eventually grew a following of over 100k in the first 12 months I was in business and generated revenues of 10k per month as a 19 year old, now I am a senior at USC and I am making around 25k per month in sales and have been featured in Forbes, Business Insider, and Huff Post for my success as an entrepreneur thus far.
Has it been a smooth road?
I would say the biggest obstacle I faced was starting, because I had a great idea but I was a freshman in college and had no money, and had no experience it posed for a lot of criticism from family and friends. I did not come from millionaire entrepreneur parents, I have a very humble upbringing by very hard working immigrant parents, so all I had to start the business was $500 of my own money, I kept reinventing that over and over again and that turned into a quarter of a million only three short years later. I don’t know if this is a struggle this is just the cards that I was delt, and if you use that as an excuse not to start I think that is having a loser mentality I am just happy and thankful I have the opportunity to pursue a dream.
So let’s switch gears a bit and go into the Brainz Power story. Tell us more about the business.
I specialize in Instagram marketing because that was the sole way I grew the company. I am most proud of becoming a Forbes featured entrepreneur as a senior in college. There were so many people that laughed at my dreams directly to my face and to have succeeded so early along in my life long journey as an entrepreneur makes me confident that I need to follow only my heart and disregard everyone’s negative thoughts and opinions.
What sets us apart is we only market through Instagram, the people who need the product are college students, college students spend hours on Instagram everyday thus we know exactly where their attention is and I figured out how to capitalize on that. No one else has been able to penetrate the demo the way I did because I was in it, I was essentially marketing to myself.
How do you think the industry will change over the next decade?
Biohacking and nootropics are the current trends. I got into it at the right time, and now we are riding the wave, but I think cognitive enhancement will not be a fad. Nourishing the brain and pushing to peak performance will always stick around this isn’t a trend diet or anything like that. My sole mission is to create the best biohacking company there is, we added another product MCT oil to our line which also helps with cognitive enhancement and I will continue to search for new and innovate ways to support our mental health.
Another change that I think will occur is we will see more companies starting though social media platforms. I think a lot of traditional media is outdated, overpriced, and few actually watch it. Most college students don’t even have cable anymore. TV ads will not reach anyone my age, even if you promote during the superbowl as soon as a commercial goes on we all reach for our phones and we are tuned out. Social is where it is at.
- Brainz Power Nootropic- $29.99
- Brainz Power MCT Oil- $49.99
- Website: https://www.brainzpower.com/
- Email: firstname.lastname@example.org
- Instagram: https://www.instagram.com/brainzpower/
- Other: https://www.instagram.com/andrewthekoz/