Brainz Power: As Seen in The Los Angeles Business Journal

Brainz Power in University Park is a biohacking company that developed a nootropic, supplements combined in a Food and Drug Administration-approved laboratory that aim to support cognitive brain functions such as mental clarity, memory and focus.

What led you to start this business?

As a freshman in college, I saw widespread abuse of Adderall, an addictive prescription stimulant used to boost short-term thinking for better grades. There wasn’t a single company offering a natural substitute. So, I started my company to give students a safer alternative.

Do you feel that your business is particularly tailored to the Los Angeles market, or do you feel you could have launched it in another location?

L.A. was the perfect place to launch and grow my business. L.A. is even better when you go to school at USC and open yourself up to its network of Trojans. With so much emphasis on social media, it was essential to be here with so many talented photographers, filmmakers, editors, etc., who help me create content daily. I don’t think I could have succeeded anywhere else.

Read full article HERE

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Studies & Benefits of Lions Mane, The Nootropic Mushroom

Lions Mane, the incredible and powerful nootropic mushrooms has many benefits for the brain all supported from the following studies...
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In Australia?! Here are 4 stores you can find Brainz Power on the shelves!

Attention all Australians! We have made a great addition to our Brainz Power team with distribution in Victoria. With 4 locations, Iron Chest Supplements made it easier for you to get Brainz Power. No shipping costs, just pay them a visit at any store and walk out with your bottle the same day. We are making significant steps to get our product into as many peoples hands that need it, and this is making it one step closer. Check out the link below to know exactly where those 4 locations are, and we hope you Power up with Brainz Power! 

Locations: https://ironchestsupplements.com.au/pages/contact 

 

Brainz Power x Iron Chest Supplements store collaboration Australia

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Forbes: How A 21-Year-Old USC Entrepreneur, Andrew Kozlovski, Turned A Campus-Wide Issue Into A Healthy, Thriving Business

  • Andrew Kozlovski

Andrew Kozlovski, Student at USC and CEO of BrainzPower

The Growing Use of Adderall On College Campuses

Midterms. Final exams. Late night study sessions. These are all common realities of living a college lifestyle. “Pulling all-nighters” has become the new normal across campuses, as students drive to succeed and take advantage of the opportunities that have been presented to them.

But, in a fast-paced, technologically enhanced society, the competition among educational institutions and more importantly, its students, continues. The pressure college students face on a daily basis from inside and outside the classroom, has led many to identify and recognize that they may need to address issues like anxiety, depression, and even cognitive enhancement.

On college campuses across the U.S., students are finding ways to deal with these stresses, by acquiring prescription medications like Adderall, which is used to treat attention deficit hyperactivity disorder (“ADHD”), and narcolepsy, without actually having a prescription, or going through a licensed, medical professional.

 

One student in particular, Andrew Kozlovski, a senior at the University of Southern California, and CEO of BrainzPower, has identified with this issue, and has set out on a path to ensure that the market is incentivized to provide safer alternatives for individuals who may not have prescriptions for Adderall, or similar prescription drugs.

Like his classmates around him, Kozlovski found himself stretched thin, pulling all-nighters and stressing over midterms and final exams. He came to the realization that he needed a way to enhance his focus and attentiveness, but going about it the right way. So, he came up with a solution to help guide college students in the right direction and encourage them not to abuse medication and substances they weren’t familiar with.

Behind ‘BrainzPower’

Andrew Kozlovski, University of Southern California

While there are a plethora of companies out there which provide supplements and wellness products for those who seek to enhance cognitive function, Kozlovski’s venture couldn’t be more timely, as both a senior ready to graduate, and a key member of the demographic for which this market relates.

During my freshman year, I noticed many students were taking Adderall during midterms and final exams period to enhance their focus and mitigate symptoms of ADHD. Recognizing that I had my own issues with focus and attentiveness, I wanted to see if I could find out more information about being prescribed it. She asked me whether I had ADHD—I had no idea what she was talking about.So, I did some research on the drug and discovered it was an amphetamine, and highly addictive to the body, if abused. It was at that point in time I understood this behavior on campus to be a serious issue, especially where kids all around me were exchanging it like money.”

Andrew Kozlovski, on starting up BrainzPower

It’s not uncommon for college students or even graduate students, to throw around symptoms to a medical professional, and ultimately ending up with a prescription for a diagnosis or condition they may or may not have. According to a national survey on drug use, sponsored by The National Institute on Drug Abuse, 38.5% percent of college-age individuals (ages 18-22 years old), reported using ADHD stimulants, such as Adderall, for non-medical reasons.

Unfortunately, the positive effects of Adderall are often negated when people misuse or abuse it. Studies have explored the trends of college students abusing Adderall to enhance their concentration, providing them with the ability to stay awake for longer periods of time, thus allowing them to pull those “all-nighters.”

“Today, it’s very easy to walk into a doctor’s office and “fake symptoms,” said Kozlovski. For instance, I know a good number of people at school, and I’ve been told that anyone can get this prescription, if you say certain

Rise, Grind, and Educate

Currently, the U.S. has been dealing with the deadly opioid epidemic, which has largely spared college campuses, but experts are still cautioning administrators to pay closer attention to.

“This is a time when young adults have more access to substances than ever before and have more economic leverage and legal protections,” said Dr. Joseph Lee, medical director for the Hazelden Betty Ford Foundation Youth Continuum in Minnesota.

Kozlovski told me that from a student’s perspective, students aren’t educated on these types of substances. “We just know about it from friends and classmates; that it allows us to more school work in a more focused manner,” said the USC senior.

But, at the end of the day, people don’t understand how bad it is to misuse substances that aren’t prescribed to you by a licensed medical professional.

“So, I did my research, compiled all the ingredients known to assist with cognitive focus, mental health, and stress relief,” said Kozlovski. I then took my list and traveled to labs across the U.S., asking for chemists who could create a product, that contained many of these ingredients, which would help those college students who may not be ADHD or meet the criteria for being prescribed Adderall, focus and stay attentive throughout their collegiate education.

The USC senior indicated that during his testing and marketing periods, a lot of things didn’t work, but at the same time, many things worked extremely well.

Kozlovski indicated to me that initially, his family was against the idea of him starting up his own business because they didn’t understand how someone could sell a product like that on Instagram, let alone, manage a business while undergoing college.

In terms of capitalizing on the market, Kozlovski took to the one spot he knew almost all college kids were drawn to—social media.

Sending The Message To College Brains Across The Country

While initially averaging $10,000 per month in sales of his product, BrainzPower brings in almost $30,000 per month in sales, strictly through the content pushed through social media.

Kozlovski emphasized that when it comes to running a business aimed at college students or millennials, the content is by far the most important factor. “It’s not the labels, hashtags, or effects you can add to your content,” added the entrepreneur, “it’s someone whose passionate about an idea, and elaborating on that idea for over 60 seconds, which is much more engaging and valuable than simply posting a picture or a simple message.”

“It’s about connecting, the sales come after,” said Kozlovski. When it comes to e-commerce, platforms like Amazon and other e-shops, have to market in new, innovative ways. With the younger demographic, it’s social media. The USC senior lended his support to platforms like Instagram, who in its time of updates and features, is doing a great job and allowing for businesses and brands to become more seamless.

Social media can be a great tool for spreading awareness about issues like Adderall abuse and the opioid epidemic plaguing our nation. It’s just a matter of education, and maybe some entrepreneurship thrown in the mix.

Addressing Cyberbullying On Campus

Rossow: You recently accepted the #CYBERBYTE challenge, a YouTube initiative aimed at spreading awareness about standing up against cyberbullying. As a college student and entrepreneur have you been victimized by online trolling?

Kozlovski: Everyone is going to get cyber-bullied. I've gotten hundreds of messages attacking my appearance or character. But you have to remember, the people who are talking like this, they aren't in a good place, and hate to see someone succeed and happy. I want others to know to ignore them. Just remember, build your confidence, because everyone is beautiful. Be happy and love yourself.

Rossow: You have a following of over 110,000 people. What’s your secret?

Kozlovski: I went through every picture, from the beginning, to see what they did and how their account changed over time. This included looking at the type of content they posted and what hashtags they used. With social media, there is always a pattern—there’s no hiding how someone can grow and mature, even socially. Take my account for example, you can see how my content has changed over time, understanding which pictures and/or videos resonated the most. I sat on Instagram for hours a day, for over two months, breaking it down into all of its key points.

 

Link to article: https://www.forbes.com/sites/andrewrossow/2018/04/08/how-21-year-old-usc-entrepreneur-andrew-kozlovski-turned-instagram-into-a-10000month-business/#d4c3600297ad

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Why Your Brain Needs Water

The human brain is made up of approximately 75% water, so it is no surprise that dehydration has a dramatic effect on brain health.

Dehydration

Dehydration takes place when there is a deficit of water and salts that are essential for regular bodily functions.   Mineral imbalances hinder normal brain operation.  Mental fatigue, memory problems, and mental confusion can result when the brain isn’t properly hydrated.  Grey matter in the brain actually shrinks, and chronic long term dehydration can cause the brain to age prematurely.

How Dehydration Impacts Your Brain

*   Mental fatigue
*   Problems with information processing
*   Mood changes
*   Premature aging of the brain

Drinking filtered spring water is the best way to stay hydrated.  If you take your body weight and divide it by two, you will have calculated the ounces of water you need to consume per day.  Soda, coffee, and black tea are acidic beverages, so they don’t count toward your daily hydration goal.

7 Brain Benefits of Staying Hydrated

Discover why drinking to your brain health really can make a difference in your life:

1.  Supports healthy brain cells
2.  Improves concentration
3.  Helps to balance mood and emotions
4.  Improves quality of your sleep
5.  Maintain memory function
6.  Eliminates toxins and free radicals from your blood
7.  Improves blood flow and oxygen to the brain

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